Other than the design and content elements, there are many more important factors that go into building a solid, sustainable website and business. Attending to the most minute details can be the determination between a website that does well and one that fails miserably, yet many new markets tend to skip over these things. Double checking everything on your website to ensure all is well is something all webmasters should do before they launch. It is going to help give you a more robust foundation to manage traffic as well as accelerated performance.
An analytics tool should be installed on your website prior to launch day. You will be able to track exactly how your website is performing. There are many different analytics tools, each provides basically the same information, such as: Traffic sources - exactly how people are finding your website, Popular pages, World Map - showing where visitors are located, Top Exit Pages - the pages people leave your site from most often, etc. Even though there are many analytics tools out there, nothing comes close to prowess of Google Analytics - and the best part? It's free. Signing up with Google Analytics is simple and very straightforward, just follow the directions. You will then be able to track all sorts of interesting data about your website.
Add a link to your site's RSS feed so it will be easy for your readers to subscribe to your blog. These days, RSS feeds are utilized almost everyone and are an excellent method for your readers to know what is going on your website. The link to your RSS feed should be neatly embedded in the design of your site so that your visitors have absolutely no problem finding it. Putting a RSS icon in the address bar is the easiest way to do it these days.
The more effort you put into getting your readers to subscribe to your RSS feed, the better it will be in the long run.
So your website looks great, the design's just perfect and there's nothing wrong - until you switch on to another browser. Checking the browser compatibility of your website is something that's crucial before hitting the launch button. Your site has to work with all of the leading browsers like IE, Firefox and Google Chrome. It all depends on makes a person comfortable, but people have different types of browsers. Many times your site may look fine in one browser but look completely different in another browser. This is exactly why you should check if your website works fine on all the major browsers.
Catering to the needs and wants of your target audience is always a good idea, when running a website. Sites that are hard to navigate and don't offer a lot of value to the target audience aren't the type of site people want to deal with. There are many benefits to having your site contain all the right elements at launch. The visitor will get what they came looking for and you will end up having happy repeat targeted traffic. For example: Let's say you are getting a lot of traffic all of the sudden one day. Well if you didn't have the analytics tool installed on your site, you would have no idea where the traffic was coming from but since you were smart and installed the tool, you know exactly how the traffic is finding your website. Every little check that you do to make your website presentable and approachable plays an important role.
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