Launching a successful membership site is not as difficult as it sounds - in fact if you have the right mindset, and the a long term vision, you can create a number of membership sites spread across various niche markets and make them a success. Keep reading for tips on how to be successful in the launch of your own membership sites.
Build Anticipation: In order to ensure the success of your membership site, it is important to be able to build anticipation. Dropping a hint or two about something important coming up is a great way to build the anticipation of your chosen audience and that will set the bar for the launch of your membership site. This creates the hype needed for a successful launch and getting people interested in you before they see your site. It's okay if you don't want to give away a lot of details about your site but telling people a little something is going to happen on a certain day is okay. However, launching your site without first building up this kind of anticipation isn't really a very good idea. People like to look for clues and be fed anticipatory hints about a hidden something that they can see for sure on a certain date and time--it helps them look forward to your launch. Launch on Schedule: Whether or not your official launch date has been announced openly, the launch of the site should happen on the date that you have planned. This ensures that you will actually work for the goal that you have set for yourself. Thinking that "I'll launch it when I think it's ready to launch" will only hinder your efforts. You have to live up to your responsibilities as a site launcher--you can't hide from that. If you get to your launch date and are afraid that your site isn't living up to your expectations that's okay; as long as it is usable you should launch it. Don't worry about making a bad impression on your visitors, what's more important is being professional in your approach and launch when you have to. You can always update/upgrade your website when you have to, so there shouldn't be any issue with that.
Create a Content Plan for Your Membership Site: It is important to create a content plan for your membership plan ahead of time and the more detail you put into it the better. Outline all your editorial content by focusing on the smallest details so that the big picture is clear to you. You should also be publishing, at least once a month, incredibly high quality content. The early stages of your website will provide you with lots of things to do and that's why completing your content ahead of time can really help you out. You'll have a far better launch if you have content created in advance and a content plan ready to follow.
Your long term success is dependent upon your ability to grasp and put to use the tips contained in this article so make sure you take them to heart!
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